AC Empire


Branding Identity

Web Design


Brand Identity for holistic lifestyle coaching

Be Health Happy aims to encourage and develop individual lifestyle choices for a healthier and happier perspective. We’ve created a brand identity which represents a holistic lifestyle approach. The brand is built upon the foundations of growth, inner energy and focus.

A key emphasis while developing the identity was to create a contemporary emblem that could reflect these leading foundations. The predominate emblem can live on its own strongly when required but can also work in tandem with its wordmark. The logo is constructed with the classic serif typeface Chronicle Display and supported by its sans-serif partner Verlag.

Typographic consideration was taken to ensure that the brand promoted a minimalistic, clean look to convey a sense of luxury. We have developed a soft feminine colour palette to support the emblem shown through ‘Dusty Rose’, which adds balance to the cool shades of grey.